Audience research: A narrative from Latin America

Authors

María Rebeca Padilla de la Torre (ed)
General coordinator
https://orcid.org/0000-0002-5881-3958
David González Hernández (ed)
Coordinator
https://orcid.org/0000-0003-3041-8750
Yamila Heram (ed)
Coordinator
https://orcid.org/0000-0002-9209-4571
Beatriz Inzunza-Acedo (ed)
Coordinator
https://orcid.org/0000-0002-2168-9914

Keywords:

Audiences, Information technologies, Mass media, Digital environments, Latin American Network for Audience and Reception Studies, Digital age, Social audience, Publics, Users, Affects and media, Social bots, Digital audiences, Influencers, Prosumption, Latin American communication field, Reception, Conceptualization, Problematization, Audiovisual consumption, Mediatization processes, Time and space, Long-running serial fiction, Audience rights, Audiovisual services, Latin America, Streaming, Video on demand (VOD), Religiosity, Barberian perspective, Night maps, Press-audience, Local dimension, Information circuits, Latin American youth audiences, Child audiences, Fan audiences, LGBTIQA+ audiences, User validation, Accessibility, Rurbanity, Migrations

Synopsis

This book takes on the challenging task of documenting and analyzing the profound and diverse changes that have steadily transformed audiences in the wake of the rise of digital technologies. These processes of change have made them so complex to address that their relevance as a subject of study has been called into question.

This work contributes to this discussion from a Latin American perspective, with a particular focus on compiling and examining the ways in which this field of study has been framed, debated, and reformulated within the context of a complex shift in communication—from mass media to digital environments—characterized by its hybrid, diverse, and deeply unequal nature. In particular, the book offers valuable insights for constructing a future research agenda on audiences based on a plurality of theoretical and methodological approaches presented by authors from different generations, academic backgrounds, and geographical origins, which significantly enriches its proposal.

This project has led to the formation of the Latin American Network for Audience and Reception Studies (RELATA), a network open to researchers in Latin America that aims to leverage their professional backgrounds, experiences, and resources in order to broaden the scope of individual academic work. Thus, the papers accepted through the call for submissions for the book, which was open from December 2023 to February 2024, have been organized into four major themes that constitute the sections of this book: theoretical and conceptual updates on audiences; history, trends, and methodologies in audience studies; perspectives for the study of audiences; and audience profiles.

This publication, the result of a collective effort, not only contributes to reception studies but also highlights the distinctive characteristics of Latin American audiences. Globally, there is a need to bring greater visibility to the research conducted in our contexts and to emphasize what is sui generis to our culture(s).

Each chapter, on its own, offers insights and findings of considerable interest; however, it is in its cross-cutting dimension that the work acquires a particular richness by providing a fairly comprehensive overview of the critical reflections, schools of thought, and research that have approached audiences as a complex and challenging subject of study. Taken as a whole, this book provides a valuable update and guide for understanding, from a variety of theoretical and methodological perspectives, the great diversity among audiences, as well as the multiple modalities that shape their practices.

Chapters

  • Introduction
    María Rebeca Padilla de la Torre, David González Hernández, Yamila Heram, Beatriz Inzunza-Acedo
  • PART 1
    Theoretical and conceptual updates on the audiences
  • The audience as an object of study.
    Problematization and updating
    María Rebeca Padilla de la Torre, David González Hernández, Yamila Heram
  • The social audience.
    Participation, interaction and production of audiences in the digital environment
    Tomás Atarama-Rojas, Ana González-Neira, Natalia Quintas-Froufe
  • Audiences, audiences, users: practices and affects around media in the digital environment
    Brenda Focás, Eugenia Mitchelstein
  • Social bots as part of digital audiences
    Tania Lucía Cobos
  • PART 2
    History, trends and methodologies in audience studies
  • Metaphors of reception.
    Stories, ideas, authors
    Valeria Car, Emiliano Sánchez Narvarte
  • From private interest to governmental questioning: the concepts of "audiences" and "publics" in audiovisual studies
    María Paz Peirano, Tomás Peters, Lorena Antezana, Javiera Navarrete, Marcela Valdovinos
  • Audience studies: between conceptual heterogeneity, theoretical hybridity and lack of specificity
    Yamila Heram, María Rebeca Padilla de la Torre, Natalia Sivina
  • Studies on audiences in digital scenarios in Latin America.
    Literature review
    Adriana Rodríguez Sánchez, Amaranta Alfaro Muirhead, Karla Ramos Anaya
  • Measuring audiovisual consumption: new problems linked to the deepening of the mediatization process
    Susana M. Morales
  • Notes for studying time and space in the consumption of long-running serialized fiction
    Lizbeth Kanyat
  • PART 3.
    Perspectives for the study of audiences
  • Audience studies from the perspective of education and communication in Latin America
    David González Hernández, Darwin Franco Migues
  • Debates on the right of audiences to audiovisual services on the Internet in Latin America
    Dardo Emanuel Neubauer, Ana Bizberge
  • Reception studies on VOD audiences in Latin America
    Elia Margarita Cornelio Marí
  • Mediations and religiosities: a proposal to study audiences and their religious practices from the Barberian perspective of nocturnal maps
    Valquiria Michela John, Thiago Amorim Caminada, Larissa Drabeski, Joanna Gall Pereira
  • Press-audience relationship in Latin America: insights into a multifaceted phenomenon
    Rubén Arnoldo González, Grisel Salazar Rebolledo
  • The local dimension in audience studies.
    A state of the art on news circuits in the digital era
    Mariano Dagatti, Nadia Koziner, Celeste Gómez Wagner
  • PART 4.
    Audience profiles
  • Latin American young audiences: analysis of scientific articles from 2019 to 2023
    Eugenia Marisol Silvera Basallo, Amaury Fernández Reyes, Elia Margarita Cornelio Marí
  • Literature review on children's audiences in Latin America: trajectories and perspectives (2014-2024)
    Beatriz Inzunza-Acedo, Rebeca Domínguez Cortina, Estefanía Díaz
  • Fanatical audiences.
    Reflections on the Latin American approaches to contemporary modalities of reception
    Federico Álvarez Gandolfi
  • Towards media justice: reflections on Latin American LGBTIQA+ audiences in the context of digital convergence
    Raul Anthony Olmedo Neri
  • Validation by users in the production of media accessibility: contributions to thinking from reception studies
    Leticia Lorier López, Florencia Fascioli Álvarez, Lilián González Camaño
  • Beyond the urban-rural dichotomy: investigating Latin American audiences from the perspective of rurbanity
    Eduardo Luis Carniglia
  • Migrations and digital technologies in the perspective of Latin American reception studies
    Denise Cogo, Liliane Dutra Brignol

Author Biographies

María Rebeca Padilla de la Torre, General coordinator

Professor and researcher in the Department of Communication at the Autonomous University of Aguascalientes (UAA). She holds a Ph.D. in Social Sciences with a specialization in Communication. Her research focuses on audience studies, communication for development, and digital culture. At the UAA, she is the head of the Academic Body for Sociocultural Studies, a member of the Doctoral Council for Sociocultural Studies, and a member of the Governing Board. She is a Level 2 member of the National System of Researchers. She currently serves on the Advisory Council of the Local System for the Protection of the Human Rights of Children and Adolescents and on the Commission
on Information and Communication Technologies.

Email: rebeca.padilla@edu.uaa.mx

ORCID: https://orcid.org/0000-0002-5881-3958

David González Hernández, Coordinator

Professor and researcher in the Department of Sociocultural Studies at ITESO-Jesuit University of Guadalajara. Ph.D. in Communication from the University of California, San Diego (UCSD). Member of the National System of Researchers, Level 1. He coordinates the Reception Studies Group of the Mexican Association of Communication Researchers (AMIC). His research focuses on digital media literacy, audience studies, and mass and digital media.

Email: davidgonzalez@iteso.mx

ORCID: https://orcid.org/0000-0003-3041-8750

Yamila Heram, Coordinator

She holds a Ph.D. in Social Sciences from the University of Buenos Aires (UBA), a Master’s degree in Communication and Culture, and a Bachelor’s degree in Communication Sciences (UBA). She is a researcher at the National Scientific and Technical Research Council (CONICET), based at the Gino Germani Research Institute/UBA. Professor of Communication and Culture in the Faculty of Social Sciences at the University of Buenos Aires. She has taught graduate seminars at various national universities (UBA, UNICEN, UNSL, UNRC, and UNER) and international universities (UCM and UPLA). She has published more than 43 articles in national and international scientific journals and two books: Television Criticism in the Press During the Emergence of Multimedia: Media Modernization, Genre Transformation, and Academic Integration (2018) and Pioneers in Latin American Communication Studies (2021) co-authored with Santiago Gándara. She has conducted research and teaching stays at Aarhus University (Denmark), Complutense University of Madrid (Spain), the University of Cádiz on three occasions (Spain), and the University of Playa Ancha (Chile). Director and co-director of eight funded research and outreach projects: ImpaCT.AR, PICT Young Researchers category, PICT Team in Training, PIBBA, PIP, and three UBACyT projects related to television, media consumption, and the field of communication.

Email: yaheram@yahoo.com.ar

ORCID: https://orcid.org/0000-0002-9209-4571

Beatriz Inzunza-Acedo, Coordinator

Associate Professor in the Department of Film and Communication at the School of Education and Humanities, Universidad de Monterrey. She holds a Doctorate in Humanities with a specialization in Communication and Cultural Studies (ITESM) and a PhD in Social Sciences from the University of Antwerp in Belgium. Member of the National System of Researchers, Level 1. Her research interests include: social imaginaries, social representations, reception studies, audiences, and users.

Email: beatriz.inzunza@udem.edu

ORCID: https://orcid.org/0000-0002-2168-9914

Tomás Atarama-Rojas

Ph.D. in Communication and Master’s degree in Communication from the University of the Andes (Chile), and a Master’s degree in Audiovisual Scriptwriting from the International University of La Rioja (Spain). Recognized as a RENACYT researcher by the National Council for Science, Technology, and Technological Innovation of Peru. Associate Professor in the School of Communication at the University of Piura. Winner of the 2023 Master Class, the highest honor awarded by the University of Piura in recognition of career achievements and research impact. Associate Editor of the Revista de Comunicación (https://revistadecomunicacion.com/, Q1 in Scopus).

Email: tomas.atarama@udep.edu.pe

ORCID: https://orcid.org/0000-0002-4430-3391

Ana González-Neira

Full professor in the School of Communication at the University of A Coruña (Spain). She holds a Ph.D. and a bachelor’s degree in Journalism and Political Science, as well as a master’s degree in International Relations and Communication. Her teaching and research focus on new television audiences and the history of the media. In addition to authoring numerous book chapters and articles in indexed journals, she co-edited, together with Professor Natalia Quintas-Froufe, the book Audience Participation in Television: From Active to Social Audience (2015), published by the Association for Media Research (AIMC), and Audience Studies: From Tradition to Innovation (2021), published by Gedisa.

Email: ana.gneira@udc.es

ORCID: https://orcid.org/0000-0002-6369-0323

Natalia Quintas-Froufe

Full professor in the School of Communication at the University of A Coruña (Spain). She holds a Ph.D. and a bachelor’s degree in Advertising from the University of Vigo. Her research and teaching focus on audience participation in the new media ecosystem and the adaptation of advertising strategies to this environment. In addition to numerous articles in book chapters and indexed journals, she is the co-editor, along with Ana González-Neira, of the book Audience Participation in Television: From Active to Social Audience (2015), published by the Association for Media Research (AIMC), and of Audience Studies: From Tradition to Innovation (2021), published by Gedisa.

Email: n.quintas.froufe@udc.es

ORCID: https://orcid.org/0000-0001-7597-6516

Brenda Focás

Ph.D. in Social Sciences, M.A. in Communication and Culture, and B.A. in Communication Sciences (UBA). Associate Researcher at CONICET. Coordinator of the Center for Communication and Culture Studies and the Media, Journalism, and Politics Program at the idaes School, National University of San Martín. Her research focuses on audience studies, networks, and the media.

Email: bfocas@unsam.edu.ar

ORCID: https://orcid.org/0000-0002-1749-6757

Eugenia Mitchelstein

Ph.D. in Media, Technology, and Society (Northwestern University), M.A. in Media and Communication (London School of Economics), and B.A. in Political Science (University of Buenos Aires). Associate Professor and Director of the Department of Social Sciences at the University of San Andrés. Her research focuses on the intersection of media, networks, and politics.

Email: Emitchelstein@udesa.edu.ar

ORCID: https://orcid.org/0000-0001-7355-8740

Tania Lucía Cobos

Ph.D. in Communication and Journalism; research professor in the Social Communication program at the Technological University of Bolívar (Cartagena de Indias, Colombia). Her research focuses on digital communication and digital journalism, as well as studies on Japanese animation. Classified as a junior researcher (IJ) by Minciencias (Colombia).

Email: tcobos@utb.edu.co

ORCID: https://orcid.org/0000-0001-8348-3631

Valeria Car

Tenured Assistant Professor at the National University of Tierra del Fuego, Ushuaia, Argentina; she has taught several theoretical courses since the establishment of the Bachelor’s program in Audiovisual Media. She holds a Master’s degree in Digital Audiovisual Communication (UNQ) and is a doctoral candidate in Communication at the UNLP; she conducts research and teaches from an interdisciplinary perspective within the social communication sciences, focusing on reception studies and cultural consumption.

Email: vcar@untdf.edu.ar

ORCID: https://orcid.org/0000-0002-7969-9699

Emiliano Sánchez Narvarte

He holds a Ph.D. in Communication from the National University of La Plata and is pursuing a master’s degree in the History of Argentine and Latin American Art at the National University of San Martín. He specializes in the intellectual history of communication and cultural studies and in the history of artistic and aesthetic ideas in Latin America. He is a researcher and professor at the National University of Tierra del Fuego. He coordinated and authored the critical study of Néstor García Canclini’s book: Artistic Innovations and Social Rebellions (EDULP, Argentina, 2023). He published Antonio Pasquali, a Transnational Intellectual Journey (UCAB, Caracas, 2022) and Intellectuals and Communication Policies in Latin America (UNLP, Argentina, 2020). He has conducted research stays in Brazil, Venezuela, Bolivia, and Mexico.

Email: sancheznarvarteemiliano@gmail.com

ORCID: https://orcid.org/0000-0002-5407-3681

María Paz Peirano

Professor in the School of Communication and Visual Arts at the University of Chile. She holds a degree in Social Anthropology from the University of Chile and a Ph.D. in Social Anthropology from the University of Kent. Her work focuses on the dynamics of cultural field construction and the development of Chilean film culture, topics on which she has published in various books and specialized journals. She is co-author of Film Festivals and Anthropology (2017) and of La vieja escuela. The Role of the Normandie Art House Cinema in Audience Formation (2020). She is currently the principal investigator for “Film Audiences in Chile: Film Culture, Cinephilia, and Formation Processes” (Fondecyt No. 1211594).

Email: mppeirano@uchile.cl

ORCID: https://orcid.org/0000-0002-5167-0296

Tomás Peters

Faculty member at the School of Communication and Visual Arts at the University of Chile. Sociologist, Master’s degree in Art Theory and History, and Ph.D. in Cultural Studies (Birkbeck College, University of London). Author of Sociology(ies) of Art and Cultural Policies (2021) and The Endless Gap: Cultural Policies and Inequality in Chile (2023). He is currently a co-investigator on “Film Audiences in Chile: Film Culture, Cinephilia, and Formation Processes” (Fondecyt No. 1211594) and principal investigator of “Power, Influence, Knowledge, and Change in the Configuration of Recent Cultural Institutions in Chile: Toward a Sociology of Cultural Policies” (Fondecyt Initiation Grant No.
594595).

Email: tpeters@uchile.cl

ORCID: https://orcid.org/0000-0002-0765-917X

Lorena Antezana

Professor in the School of Communication and Visual Arts at the University of Chile. Journalist, Master’s degree in Social Communication (University of Chile), Ph.D. in Communication and Information (Catholic University of Leuven). Her work focuses on television audiences, particularly adolescents. She is the director of the Center for Research on Television and Society at the University of Chile. She is the co-author of Volatile Audiences. Television, Fiction, and Education (2016), Views of the Past: Generational Interpretations of Television Drama Series on the Coup d’État and the Dictatorship in Chile (2022), and From a Teenager’s Perspective: Role Models, Practices, and Audiovisual Consumption Habits (2018).

Email: lantezana@uchile.cl

ORCID: https://orcid.org/0000-0003-3195-3325

Javiera Navarrete

Social anthropologist (University of Chile), with a diploma in Aesthetics, Feminism, and Criticism (Pontifical Catholic University of Chile) and a Master’s degree (candidate) in Film, Exhibition, and Curation (University of Edinburgh). She has worked as a programmer and head of audience engagement and audience research at various Chilean film festivals, in addition to consulting for cultural organizations on audience development, audiovisual accessibility, and audiovisual mediation with a gender perspective. Co-author of Transcribing the Radiance: Five Notes on Experimental Cinema (2023). She is currently a research assistant for “Film Audiences in Chile: Film Culture, Cinephilia, and Formation Processes” (Fondecyt No. 1211594).

Email: j.navarretesalgado@gmail.com

ORCID: https://orcid.org/0009-0009-3004-3670

Marcela Valdovinos

Sociologist (University of Valparaíso), Master’s degree in Latin American Art, Thought, and Culture (University of Santiago de Chile). She heads the Audience Studies department for various projects at the Quilpué Audiovisual Cultural Center and is a researcher at the Observatory of Cultural Policies (OPC). Co-author of How Is Dance Sustained in Chile? An Analysis of Production and Funding Logics (2023) and How Is Theater Sustained in Chile? An Analysis of Production and Funding Logics for Theater Productions (2020). She is currently a research assistant for “Film Audiences in Chile: Film Culture, Cinephilia, and Formation Processes” (Fondecyt No. 1211594).

Email: marcelavs.zb@gmail.com

ORCID: https://orcid.org/0009-0002-7811-3454

Natalia Sivina

A senior student in the Communication Sciences program at the Faculty of Social Sciences (UBA) and a research fellow at the Gino Germano Research Institute (FSOC-UBA). She is also an editor for the website Billiken and the digital media outlet ANCCOM. She has participated in conferences at the Faculty of Social Sciences, as well as at the national level.

Email: naty.sivina@gmail.com

ORCID: https://orcid.org/0009-0009-0367-7379

Adriana Rodríguez Sánchez

Ph.D. in Social Sciences (Western Institute of Technology and Higher Education [ITESO], Mexico). M.A. in Sociology (Universidad del Valle, Colombia). Professor in the Department of Communication and Language at the Javeriana Pontifical University in Cali. Member of the Communication and Language Research Group (Minciencias Category A1). Member of the Network for the Right to Communication and Democracy of the Association of Universities Entrusted to the Society of Jesus in Latin America (AUSJAL). Member of the Colombian Association for Communication Research (ACICOM). Research interests: media and information literacy, digital citizenship, disinformation, hate speech, and audiences.

Email: adrianarodriguez@javerianacali.edu.co

ORCID: https://orcid.org/0000-0002-6511-934X

Amaranta Alfaro Muirhead

Master of Arts in Media, Communication, and Cultural Studies from the Universities of Roskilde (Denmark) and Kassel (Germany) as part of the Erasmus Mundus CoMundus program. Coordinator of the Communication, Gender, and Interculturality Thematic Group of the Chilean Association of Communication Researchers (INCOM) and coordinator of the Forming Digital Citizenship Program at Adolfo Ibáñez University (Chile). Faculty member and researcher in the Department of Journalism at Alberto Hurtado University (Chile) and member of the Chile Kids Online research team. Ph.D. candidate at the University of Hamburg (Germany). Member of the Network for the Right to Communication and Democracy of the Association of Universities Entrusted to the Society of Jesus in Latin America (AUSJAL) and member of the Alfamed-Chile National Network. Her research interests in educommunication include digital literacy, digital citizenship, and young audiences.

Email: aalfaro@uahurtado.cl

ORCID: https://orcid.org/0000-0001-7159-2486

Karla Ramos Anaya

Master’s degree in Education with a concentration in Educational Computing from the University of Chile. Coordinator and researcher for the Alfabetamedia Lab Media and Information Literacy Program (UCA-ECMH-DW Akademie). Professor and researcher in the Department of Communications and Culture at the “José Simeón Cañas” Central American University (UCA). Instructor for the Master’s Program in Strategic Communication Management. Ph.D. candidate at the Public University of Navarra. Member of the Network for the Right to Communication and Democracy of the Association of Universities Entrusted to the Society of Jesus in Latin America (AUSJAL) and member of the Alfamed-El Salvador National Network. Her research interests in educommunication include: digital literacy, digital security, and young audiences.

Email: kpramos@uca.edu.sv

ORCID: https://orcid.org/0000-0002-4862-5005

Susana M. Morales

Master’s Degree in Communication and Contemporary Culture and Specialist in Communication Research. Director of the Program in Communication and Citizenship Studies at the Center for Advanced Studies. Undergraduate and graduate instructor and researcher at the Faculty of Social Sciences, National University of Córdoba. Her work focuses on audiovisual consumption, audiences, and communication rights, employing methodological strategies that combine quantitative and qualitative methods with new types of data related to the digitization of society.

Email: susanamoralesar@gmail.com

ORCID: https://orcid.org/0000-0003-0491-1920

Lizbeth Kanyat

Ph.D. in Communication Sciences from the University of São Paulo (USP). Professor at the School of Communication at the Adventist University of São Paulo (UNASP). Main areas of research: communication and consumption; processes of reception and meaning-making; television narratives and serialized fiction.

Email: lizbethkanyat@gmail.com

ORCID: https://orcid.org/0000-0002-0757-9380

Darwin Franco Migues

Professor and researcher in the Department of Social Communication Studies at the University of Guadalajara (UDEG). He holds a Ph.D. in Education and a Master’s degree in Communication from UDEG. He is a Level 2 member of the National System of Researchers. His research interests include: social and media representations of victims of violence, technological appropriations, reception studies, audiences, and media and information literacy.

Email: humberto.franco@academicos.udg.mx

ORCID: https://orcid.org/0000-0003-2979-2956

Dardo Emanuel Neubauer

Ph.D. in Political and Social Sciences and professor in the School of Political and Social Sciences at the National Autonomous University of Mexico. Postdoctoral fellow at the National Council for Humanities, Sciences, and Technology (Conahcyt), based at the University Program for Studies on Democracy, Justice, and Society (PUEDJS-UNAM). His research focuses on media and internet regulation and digital rights.

Email: dardoneubauer@politicas.unam.mx

ORCID: https://orcid.org/0009-0001-9701-0509

Ana Bizberge

She holds a Ph.D. in Social Sciences, is a professor at the University of San Martín and the University of Buenos Aires, and is a postdoctoral fellow at the National Scientific and Technical Research Council (CONICET), based at the Center for Research on Cultural Industries (ICEP) at the National University of Quilmes. Her research interests include public policy for the audiovisual sector, the information economy, regulatory convergence, and digital rights.

Email: anabizberge@gmail.com

ORCID: https://orcid.org/0000-0001-8267-4700

Elia Margarita Cornelio Marí

Professor and researcher at the Juárez Autonomous University of Tabasco, Mexico. She holds a Ph.D. in Communication, Technologies, and Society from the University of Rome “La Sapienza.” She is a Level 1 member of the National System of Researchers. She leads the Technologies, Media, and Culture Research Group. Her primary area of research is studies on television audiences and streaming platforms, particularly Netflix. She is a member of the Caleidoscopio Network for Research on Digital Culture and Human Development, as well as the Latin American Network for Audience and Reception Studies.

Email: elia.cornelio@ujat.mx

ORCID: https://orcid.org/0000-0001-5495-1870

Valquiria Michela John

Ph.D. in Communication and Information from the Federal University of Rio Grande do Sul (UFRGS). Professor in the graduate program and the undergraduate program in Communication at the Federal University of Paraná (UFPR). She works at the School of Public Communication and Scientific Dissemination Agency at UFPR. She is a CNPq PQ2 fellow. She serves as Vice President of Compós—the National Association of Graduate Programs in Communication (2023–2025). She has been conducting research in the field of reception studies since 2010, beginning with her doctoral dissertation (2014), which examines the memories of soap operas among female inmates. Since 2010, she has participated in the group that maps reception studies conducted in Brazil. She coordinated the ALAIC Working Group on Reception Studies (2018–2022).

Email: valquiriajohn@ufpr.br

ORCID: https://orcid.org/0000-0003-3463-6528

Thiago Amorim Caminada

He holds a Master’s degree in Journalism from the Federal University of Santa Catarina and a Ph.D. in Communication from the Federal University of Paraná. He studies the relationship between religion and communication; his current dissertation examines older adults as a mass audience in television. He has been a reception researcher for the Meios e Audiências no Brasil metaproject since 2015. He is a member of the Communication and Religion Study Group of the Brazilian Society for Interdisciplinary Communication Studies and of the Salesian Youth Observatory at Dom Bosco College in Porto Alegre.

Email: caminada.thiago@gmail.com

ORCID: https://orcid.org/0000-0003-4319-3642

Larissa Drabeski

Ph.D. in Communication from the Federal University of Paraná. Member of the Communication, Technology, and Society Research Group. Her research focuses primarily on cultural identities, youth, misinformation, and Polish-Brazilian culture. Professor at the Uninter International University Center. She has been a reception researcher for the “Media and Audiences in Brazil” metaproject since 2022.

Email: larissadrabeski@gmail.com

ORCID: https://orcid.org/0000-0002-1100-6526

Joanna Gall Pereira

She holds a Ph.D. and a Master’s degree in Communication from the Federal University of Paraná (UFPR). She studies the relationship between rural women and religion—relationships deeply rooted in communication. Her research focuses primarily on gender issues, identities, farmers, and religion. She is a professor of Communication and Marketing at Centro Universitário Uniavan. She is a partner at the communications firm Buriti Jornalistas. She has been a reception researcher for the Media and Audiences in Brazil metaproject since 2022.

Email: joanagal@gmail.com

ORCID: https://orcid.org/0000-0002-5839-5418

Rubén Arnoldo González

Journalist and academic. He holds a Ph.D. in Communication Studies from the University of Leeds (United Kingdom). He has served as a reporter, editor, and head of the investigative unit at the newspaper La Voz de Michoacán (Morelia, Michoacán, Mexico). He is currently a tenured professor and researcher at the Institute of Government and Strategic Development Sciences (Meritorious Autonomous University of Puebla, Mexico). He is a Level I national researcher with CONACYT. He is also co-coordinator of the Journalism Studies Research Group of the Mexican Association of Communication Researchers. In 2022, he held the Mexico Chair at Temple University (Philadelphia, USA), where he was a visiting professor. He specializes in journalism studies (professionalization, violence against the press, and the journalist-source relationship) and media systems in emerging democracies.

Email: ruben.arnoldo@correo.buap.mx

ORCID: https://orcid.org/0000-0002-6758-5328

Grisel Salazar Rebolledo

Full-time academic at the Iberoamerican University Mexico City. Her current research agenda is organized around the study of media, institutional and social narratives for public policy. She has written more than 20 publications on press-policy relations, political institutions and news coverage, including coverage of feminicides and feminist movements. She holds a PhD in Public Policy and an MA in Political Science. Her most recent work is the book Beyond Violence: Alliances and Resistance of the Mexican Local Press (CIDE, 2022), where she examines the survival of the critical press under repressive conditions.

E-mail: maria.salazar@ibero.mx

ORCID: https://orcid.org/0000-0001-8874-1089

Mariano Dagatti

Adjunct Researcher at CONICET based at CELES (LICH, UNSAM). He is Professor of Semiotics at the UNER, head of Semiology Practical Works at the CBC of the UBA and professor of Visual Communication at UdeSA. He holds a PhD in Linguistics and a Master's Degree in Discourse Analysis from the UBA and a Bachelor's Degree and Professor of Social Communication from the UNER. His research area is focused on persuasive public discourse and its mediatization.

E-mail: mdagatti@unsam.edu.ar

ORCID: https://orcid.org/0000-0002-5560-7489

Nadia Koziner

Director of the Department of Design, Communication and Technological Innovation at UNSO and adjunct researcher at CONICET based at ICEP-UNQ. She holds a PhD and a Master's degree in Social and Human Sciences (UNQ). She completed a Postdoctorate in Social Sciences (CEA-UNC) and has a degree in Communication Sciences (UBA). She teaches undergraduate courses at UBA and postgraduate courses at UNTREF and UNQ. Her research area focuses on the intersection between communication, politics and media based on Framing and Agenda Setting in analytical dialogue with communication policy studies.

E-mail: nadiakoziner@gmail.com

ORCID: https://orcid.org/0000-0003-2834-4799

Celeste Gómez Wagner

Doctoral fellow (CONICET), Master in Journalism (UBA), Bachelor in Communication (UBA), undergraduate teacher (UNSO) and graduate assistant (Austral, UNR). She specializes in digital media analysis from the perspectives of Agenda Setting and Framing. She is currently researching digital news coverage in times of campaign and polarization.

E-mail: celegwag@gmail.com

ORCID: https://orcid.org/0000-0001-7923-5360

Eugenia Marisol Silvera Basallo

Master's Degree in Communication and Culture, Bachelor's Degree in Communication Sciences, Professor in Social Communication Sciences and specialist in Narrative Journalism (Fundación TEM). Adjunct professor at the National University of the Arts (UNA) and professor at the National University of Buenos Aires (UBA). Member of the Communication Research Group Multimedia and transmedia journalism with a rights perspective, in the Communication Sciences career (UBA). Her main lines of research are audiences, television, fiction and journalism. She has published the book She's like that. The telenovela in Argentina and its viewers (Metrópolis Libros, 2020) and participated in the book Fanaticism. Mass culture consumption practices (Prometeo, 2021).

E-mail: silvera@sociales.uba.ar

ORCID: https://orcid.org/0009-0008-4765-8746

Amaury Fernández Reyes

D. in Social Sciences from the University of Colima and a B.A. in Sociology from the University of Guadalajara. Research Professor at the Faculty of Letters and Communication of the University of Colima. Member of the Academic Body 120, Communication and Culture. His line of research is studies on contemporary cultures. Member of the SNII. He has published in recent years as coordinator of the books: Interdisciplinary Dialogues from the Social Sciences (2018, UdeC); Hermeneutics and Social Sciences (2018, UDEC); Mexican Cultures. Public Interest Communication and Citizenship (2020, USCS/UDC); Mexican Cinema and Social Reality. Different perspectives (2020, UAE-Méx/AHMC) and Alberto Isaac. 100 years after his birth (2023, Secretary of Culture); as well as several academic articles related to youth, identity, culture and communication.

E-mail: amaury_fernandez@ucol.mx

ORCID: https://orcid.org/0000-0003-4607-2678

Rebeca Domínguez Cortina

Full-time research professor at the Academy of Communication and Culture and at the Graduate Program in City Studies at theAutonomous University of Mexico City. D. in Communication from the Universidad Iberoamericana Mexico City. Visiting Professor at the Iberoamerican University, Mexico City. Co-coordinator of the Research Group Theories and Methodologies of Communication Research of the Mexican Association of Communication Researchers. Areas of research interest are: reception studies, children's audiences, political communication, children's participation, elections and democracy.

E-mail: rebeca.dominguez.cortina@uacm.edu.mx

ORCID: https://orcid.org/0000-0001-9170-3307

Estefanía Díaz

M.A. in Social and Humanistic Research from the Autonomous University of Aguascalientes (UAA), PhD student in Sociocultural Studies (UAA). Her areas of research interest are: childhood studies, media studies and autoethnography.

E-mail: estefania.di812@gmail.com

ORCID: https://orcid.org/0000-0002-3444-6575

Federico Álvarez Gandolfi

Research assistant at the National Scientific and Technical Research Council (CONICET); Ph.D. in Social Sciences; M.A. in Communication and Culture; B.A. and professor in Communication Sciences—all degrees from the University of Buenos Aires (UBA). He is based at the Gino Germani Research Institute (IIGG) and teaches in the Social Communication program at the Faculty of Social Sciences (FSOC), also at the UBA. He is a member of the Center for Japanese Studies (NEJ) at the National University of San Martín (UNSAM) and of the Academic Committee of the Ibero-American Network of Researchers in Anime and Manga (RIIAAM). His main areas of research include the media, social media, youth cultures, audiences, fandom, popular cultures, mass culture, and Japanese culture.

Email: federicoalvarezg@gmail.com

ORCID: https://orcid.org/0000-0002-0860-412X

Raul Anthony Olmedo Neri

D. in Political and Social Sciences. Professor at the Faculty of Political and Social Sciences of the National Autonomous University of Mexico (UNAM). Research interests: cultural studies, LGBT+ studies, digital activism, advertising, ICT and everyday life. Member of the Mexican Association of Communication Researchers (AMIC) and the Interdisciplinary Seminar on Communication and Information (SICI, UNAM).

E-mail: raul.olmedo@politicas.unam.mx

ORCID: https://orcid.org/0000-0001-5318-0170

Leticia Lorier López

Degree in Communication Sciences from the University of the Republic (Udelar). PhD student in Communication at the University of Vigo, Spain. She has a specialization diploma in literary translation (Udelar). She has a Master's Degree in Human Sciences, Language, Culture and Society option (Udelar) and a Master's Degree in Cultural Accessibility from the Instituto Superior de Estudios Lingüísticos y Traducción (ISTRAD) and the Universidad a Distancia de Madrid (UDIMA), Spain. At Udelar she is an assistant professor in the Faculty of Information and Communication, co-responsible for the Interdisciplinary Communication and Accessibility Nucleus (NICA), Interdisciplinary Space and responsible for the R+D Group Communication and Accessibility: research to break down communicational barriers of the CSIC.

E-mail: leticia.lorier@fic.edu.uy

ORCID: https://orcid.org/0000-0002-0974-9590

Florencia Fascioli Álvarez

Ph.D. candidate in Communication at the University of Vigo. She holds a Master’s degree in Audiovisual Translation from the Autonomous University of Barcelona and a Bachelor’s degree in Social Communication from the Catholic University of Uruguay. She currently serves as a full-time professor in the Department of Humanities and Communication at the Catholic University of Uruguay. She is a member of the Interdisciplinary Center for Communication and Accessibility (Interdisciplinary Space, University of the Republic). She is a researcher in the Communication and Accessibility R&D Group: Research to Break Down Communication Barriers at the CSIC.

Email: florfascioli@gmail.com

ORCID: https://orcid.org/0000-0002-8867-6376

Lilián González Camaño

Master’s degree in Psychological Intervention in Development and Education (European University of the Atlantic); certificate in Disability as a Social and Political Category (University of Buenos Aires); Bachelor’s degree in Psychology (University of the Republic). Assistant Professor in the Human Rights Department of the Central Service for Outreach and Community Activities (University of the Republic). Member of the Interdisciplinary Communication and Accessibility Group (Interdisciplinary Space, University of the Republic). Researcher in the Communication and Accessibility R&D Group: research to break down communication barriers at the CSIC.

Email: lilian.gonzalez@cseam.udelar.edu.uy

ORCID: https://orcid.org/0000-0001-6723-3886

Eduardo Luis Carniglia

Ph.D. in Social Sciences, M.A. in Rural Extension and Development, and B.A. in Communication Sciences. Full Professor in the Department of Communication Sciences, Faculty of Humanities, National University of Río Cuarto. Researcher on modes, genres, and media of communication and their relationship to rural and urban development. Term Director (2019–2024) of the Institute for Social, Territorial, and Educational Research (ISTE) (UNRC-CONICET). Member of the International Association for Media and Communication Research (IAMCR) and the Latin American Association of Communication Researchers (ALAIC).

Email: ecarniglia@hum.unrc.edu.ar

ORCID: https://orcid.org/0009-0005-4297-4596

Denise Cogo

Full professor in the Graduate Program (Master’s and Doctorate) in Communication and Consumer Practices at the Escola Superior de Propaganda e Marketing (ESPM), São Paulo. Coordinator of the Deslocar research group (https://deslocar3ci.wordpress.com/). Level 1C researcher at the National Council for Scientific and Technological Development (CNPQ), Brazil. Research associate and member of the UNESCO Chair in Communication at the Institute of Communication of the Autonomous University of Barcelona (InCom-UAB). Co-coordinator of Migracine – Observatory of Cinema and Transnational Migration. Author and co-author of various scholarly articles, books, and chapters on communication and migration.

Email: denise.cogo@espm.br

ORCID: https://orcid.org/0000-0003-4544-7335

Liliane Dutra Brignol

Professor in the Department of Communication Sciences/Graduate Program in Communication at the Federal University of Santa Maria (UFSM, Brazil). Ph.D. in Communication Sciences from the University of Valedo Rio dos Sinos (Brazil). Research associate at the UNESCO Chair in Communication, based at the Institute of Communication of the Autonomous University of Barcelona (InCo-UAB). Coordinator of the research group “Networked Communication, Identities, and Citizenship” and of the research line “Media Communication and Transnational Migrations” at MIGRAIDH/CSVM UFSM (Human Rights and International Human Mobility/Sergio Vieira de Mello Chair).

Email: liliane.brignol@ufsm.br

ORCID: https://orcid.org/0000-0002-7323-038X

portada los estudios de audiencias

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Published

abril 1, 2026

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978-968-9752-11-0